Great minds think unalike.

Jason Wu never follows the crowd. Neither does Brizo.

When Jason Wu and Brizo Faucet released their first collaboration in 2012, its matte black bath faucet was an anomaly. But the look caught on and became an instant classic. Nearly a decade later, they did it again. This time, in matte white.

Our mission? Convince high-end interior designers that a matte white faucet could be the next big thing in luxury kitchens.

Launch Video.

The campaign is an ode to minimalism—proving that in a noisy world, simplicity speaks volumes.

 
 

Launch Event.

We made plans for a launch event in NYC. And then, well, Covid hit. So we scrapped our original plans and launched from a safe distance—bringing the experience to designers’ homes through a Zoom call with Jason and a lavish gift box.

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Out-of-Home.

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Interviews.

 

Digital.

 
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Social.

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