Wear what you love.

That just-right fit. Those comfy soles. The Merrell Jungle Moc is a cult classic for a reason.

There’s just one problem. The Moc isn’t exactly the height of fashion. To expand its cult following and reach a younger audience, we needed to address the stigma that comes with comfortable shoes. So we built a fashion-forward campaign that celebrates wearing whatever the heck you want to. Because when you feel good, you look good. Even if you don’t look like everyone else.