An homage to Frank.
Frank Lloyd Wright. The greatest American architect of all time. And the inspiration for Brizo’s latest collection.
Admittedly, doing justice to Wright’s legacy was a tall order. After all, how do you truly pay homage to someone who spent their entire career looking forward? So for Brizo’s new Frank Lloyd Wright Bath Collection, we made their launch campaign a story about the future, not the past.
Launch Video.
We unveiled the collection first to an audience of high-end interior designers, influencers and editors, then launched it on social.
Principles Series.
As part of the social and digital launch, we created a series of mini-documentaries centered around Wright’s philosophy of organic architecture. Filmed at Taliesin, Wright’s historic residence, the series features Stuart Graff, president and CEO of the Frank Lloyd Wright Foundation, and Judd Lord, senior director of industrial design at Brizo.
Landing Page.
We also told the story of the collection with an immersive digital experience, featuring an interactive virtual showroom.
Print.
The campaign features six painstakingly crafted architectural models, each of which demonstrates one of Wright’s key design principles.
Live Experience & Kit Box.
We sent our VIP guests and designers meticulously crafted gift boxes to open during the live-streamed launch event—giving them a tangible way to experience the artisanship behind the collection.
