Silly name.
Serious game.

Think tennis meets ping pong, and you’ve got pickleball: the fastest-growing sport in America.

With a 650% increase in popularity over the past six years, the sport of pickleball is getting more popular (and more competitive) by the day. The leading paddle brand, Paddletek, needed to evolve to reach a new generation of players. So we gave them a fierce athletic makeover—and boosted year-over-year sales to the tune of 60 percent.

Print.

Since the sport’s leading pros play with Paddletek, we put them front and center in the campaign.

TV.

Our anthem spot riffs on the brand tagline—“Let’s Go Again”—to capture the unstoppable dedication of their athletes.

Social.

Branding.

Of course, we didn’t just create a campaign. We rebuilt the entire brand, from their website and packaging to their brand manifesto. We redesigned everything, simplified the product copy and divided their paddle lineup into three categories, making it easier for each player to find the right paddle for their style of play.