It’s never been about the building.

The Y isn’t a place. It’s a community.

One where kids become teammates, newbies become workout buddies and a whole city gets stronger together. So when the YMCA of Greater Indianapolis asked us to help reshape the perception that they’re “just another gym,” we simply showed the Y as it really is—zeroing on all the little miracles that happen when everyone has a place to belong. Because when we’re all in it together, we’re a better us.